Monday, November 27, 2006

Client Retention:
'Regular 'Touches' - One Idea



Regularly keeping in touch with clients is a good way to retain and build your business with customers.

This doesn't meant your monthly statement is a touch.

It does include, email marketing, newsletters, telephone calls, personal visits, and other activities.

One simple way to do this is by regularly sending Handwritten Postcards.

One of the nice things about a Postcard is that it doesn't have to be opened!

Other people at the business will probably see it, and this adds to it's effectiveness.

A nice site for these cards is Harrisson Publishing: http://www.harrisonpublishing.com/

A simple note like the following can be effective:
Dear _______,
All of us appreciate your business and continued support.

Sign the note and always add a PS. (They get read!)

The PS might mention additional services you offer or add something like:
Question - Comment - Suggestion?
Please call me!