Let Email Marketing Reach Out To Prospects & Clients

Why Email Marketing?

As we all know, email has dramatically changed our daily communications with friends, family and businesses associates.

Email Marketing has done the same for businesses who want to communicate information to people who have given their permission and to clients.

With many businesses, one goal is to be 'top of mind' when prospects and clients have problems the business can remedy.

Periodic 'touches' by direct mail, phone calls, and email are all part of the process.

Email Marketing's particular advantages include the following:

• Affordable - It's a great return for the investment.
  
• Effective - Turns prospects into customers and customers into loyal clients.
  
• Immediate - It generates an instant response.
• Measurable - See who is opening your emails and what links they click on and what date and time the do it.
• Easy - Professional services provide templates and step-by-step instructions that make professional results possible without lots of work.
• Flexible - Use it to announce new products and services, new blog posting, drive traffic to your website.

It's suggested to use a Professional Email Marketing Service for the above reasons and more:

• Join Our Email List Signup Boxes can be put on your web page.
  
• The Visitor Sign up Form can be customized to your specifications. For instance, if you offer several products and services, they can be listed with check boxes so you can customize your marketing. Also, site visitor details can be selected and captured on the form.
• Welcome Email Letters can be customized and sent to new contacts who signup using your visitor signup form.
• Change of Interest Emails can be automated when a contact makes changes to their interests or profile.
• Subscriber Reports can have their frequency automated.
• Web Based means they can be accessed and worked on from any terminal, anywhere.

Email Marketing should not be the only marketing you do, but done correctly, by targeting businesses specific interests and not overloading recipients with emails that have no value, can be a valuable tool for gaining and retaining clients.

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SWOT Analysis Strengths • Weaknesses • Opportunities • Threats

Discover New Opportunities.
Manage and Eliminate Threats.

SWOT Analysis is a powerful technique for understanding your Strengths and Weaknesses, and for looking at the Opportunities and Threats you face.

I use a powerful tool, Mind Mapping, to achieve the maximum results.

What makes SWOT particularly powerful is that, with a little thought, it can help you uncover opportunities that you are well placed to exploit. And by understanding the weaknesses of your business, you can manage and eliminate threats that would otherwise catch you unawares.

More than this, by looking at yourself and your competitors using the SWOT framework, you can start to craft a strategy that helps you distinguish yourself from your competitors, so that you can compete successfully in your market.
(Explanation for SWOT credit: Mindtools: James Manktelow & Amy Carlson)

How to Buy a Targeted Prospect List

Referrals By Email - This Way Works!

Referrals are a great way to grow your business.

One strategy to receive more referrals - is to give more referrals.

It's the marketing mantra,
'Give To Get'. And it works!

The referrals to you will be more frequent and stronger in direct proportion to the referrals you give.

One of the keys to being effective with this is to Be in the Moment! Keep your eyes and ears open for opportunities to connect people and solve their problems, help them make a sale, and give them information of value to them.

The best referrals are done in person;
Introducing Contact A to Contact B.

Other referral methods include: phone calls to each, conference call, and letters of introduction to each party.

Email Referrals have some benefits, also.

• They're quick - email is almost instant.
• They are in writing.
• Easy for each party to click on links for more information.
• In tune with the way lots of communication is conducted these days.

Guidelines for Email Referrals
that bring the best results for all parties; the people you are connecting and you!
(Thanks to Karen Hoffman, The IDEA Coach, for her input.)

1. To:
   The person you are referring to. Sometimes both people should be put on the same line.
   Example: You Two Should Meet!
   
2. CC:
   The person being referred.
   
3. Subject:
   The Why of this email. You Two Should Meet, Prospect For You,
   Wanting Information on Your Services, etc.
4. Body:
   A good way to start is: Cheryl meet Cathy.
   Cathy meet Cheryl
5. More Body:
   A few sentences describing why this introduction is being made; qualifying the introduction for each person.
   Example:
   I met Cheryl the other day at a networking event.
   She mentioned she needs help getting organized.
   Cathy, I know this is your area of expertise and asked Cheryl if it would be OK if I connected you two by email.
   Cheryl thought that would be a great idea and is expecting your call.
6. Contact Information:
   This is important, very important.
   Give the full contact information for each person, including, if available:
   
   • Name
   • Company
   • Address
   • Phone
   • FAX
   • Email
   • Web site
   
   Doing it this way puts each party on notice that you expect them to make contact.
   
   Sending your email in this form gives each party easy access to information (website link) about the other person and their business before having a conversation.
   
   They can view each other's web site and contact other people they know who might furnish additional information.
   
   If you've matched these people correctly, they will each gain a valuable connection and possibly new business.
   
   At a minimum, they'll know you are looking for opportunities for them, will appreciate your efforts, and eventually reciprocate.
   
   What better way to get, than to Give First!